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Being the most admired wood-based company through innovation and excellence in customer service.

  • Continuously invest in technology that will provide preferred lifestyle through superior products
  • Offer the widest brand choice to customers with our commitment to innovation and our understanding of consumer needs
  • Maintain the highest level of professionalism, integrity and honesty in dealing with our stakeholders
  • Provide exceptional services, offer responsible industry leadership, create profitable growth in harmony with environmental sustainability and good corporate citizenship with dedicated professionals.